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Brand risk : , adding risk literacy to brand management / by Abrahams, David, Publication: Aldershot, England ; | Burlington, VT : Gower, 2008 . x, 212 p. : 25 cm. Date:2008 Availability: Copies available: AUM Main Library (2),
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The changing MO of the CMO : , how the convergence of brand and reputation is affecting marketers / by Sachs, MaryLee. Publication: Burlington, VT : Gower, 2011 . xiv, 103 p. : 25 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Perspectives on branding / by Miletsky, Jason I. Publication: Boston, Mass. : Course Learning, 2009 . xvi, 276 p. : 23 cm. Date:2009 Availability: Copies available: AUM Main Library (2),
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Branding television / by Johnson, Catherine. Publication: Abingdon, Oxon, England : Routledge, 2012 . xvii, 197 p.; 25 cm. Date:2012 Availability: Copies available: AUM Main Library (1),
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Go logo ! a handbook of the art of global branding : , 12 keys to creating successful global brands / by Cato, Mac Publication: Beverly : Rockport, 2010 . 208 p. : Date:2010 Availability: Copies available: AUM Main Library (2),
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What is branding ? : , essential design handbooks / by Healey, Matthew Publication: Mies ; | Hove : RotoVision, 2010 . 256 p. : Date:2010 Availability: Copies available: AUM Main Library (2),
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Wally onlins : , the brand handbook / by Olins, Wally Publication: London : Thomas and Hudson, 2008 . 112 p. : Date:2008 Availability: Copies available: AUM Main Library (2),
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Brand-driven innovation : , strategies for development and design : required reading range model reader / by Abbing, Erik Roscan Publication: Lausanne : AVA Academia, 2010 . 208 p. : Date:2010 Availability: Copies available: AUM Main Library (2),
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Lovemarks : , the future beyond brands / by Roberts, Kevin Publication: New York : Power House Books, 2005 . 245 p. : Date:2005 Availability: Copies available: AUM Main Library (2),
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Buying in : , what we buy and who we are ? / by Walker, Rob Publication: New York : Random House, 2008 . xxi, 291 p. Date:2008 Availability: Copies available: AUM Main Library (2),
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Logolounge : , 2,000 international identities by leading designers / by Gardner, Bill Publication: Gloucester, MA : Rockport, 2003 . 365 p. Date:2003 Availability: Copies available: AUM Main Library (2),
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Strategic brand management for B2B markets : , a road map for organizational transformation / by Sarin, Sharad Publication: London : Pesponse, 2010 . xv, 262 p. Date:2010 Availability: Copies available: AUM Main Library (2),
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Brandraising : , how nonprofits raise visibility and money through smart communications / by Durham, Sarah, Publication: San Francisco, CA : Jossey-Bass, 2010 . ix, 190 p. : 23 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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Branding first. vol. 2 /   Publication: Hong Kong : Sendpoints, 2011 . 309 p. : 26 cm. Date:2011 Availability: No items available: Checked out (1),
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The global brand : , how to create and develop lasting brand value in the world market / by Hollis, Nigel. Publication: New York : Palgrave Macmillan, 2010 . xvii, 254 p. : 25 cm. Date:2010 Availability: Copies available: AUM Main Library (3),
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A genie's wisdom : , a fable of how a CEO learned to be a marketing genius / by Trout, Jack. Publication: Hoboken, N.J. : Wiley, 2003 . viii, 120 p. : 23 cm. Date:2003 Availability: Copies available: AUM Main Library (1),
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The brand gap : , how to bridge the distance between business strategy and design : a whiteboard overview / by Neumeier, Marty. Publication: [Berkekley, CA] : New Riders, 2006 . 194 p. : 21 cm. Date:2006 Availability: Copies available: AUM Main Library (1),
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Logo design love : , a guide to creating iconic brand identities / by Airey, David, Publication: [Berkeley, CA?] : New riders, 2015 . xiii, 226 p. : 23 cm. Date:2015 Availability: Copies available: AUM Main Library (1),
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City branding : , the ghostly politics of representation in globalising cities / by Vanolo, Alberto Publication: New York : Routledge, 2017 . ix, 207 p. ; 24 cm. Date:2017 Availability: Copies available: AUM Main Library (1),
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Designing brand identity : , an essential guide for the entire branding team / by Wheeler, Alina, Publication: Hoboken, NJ : Wiley, 2018 . xi, 324 p. 28 cm. Date:2018 Availability: Copies available: AUM Main Library (1),
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