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Type rules : the designer's guide to professional typography /

by Strizver, Ilene,
Published by : Wiley, (Hoboken, N.J. :) Physical details: 272 p. : ill. (some col.) ; 27 cm. ISBN: 0470542519 Subject(s): Type and type-founding. | Graphic design (Typography) Year: 2010
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 686.221 S918 (Browse Shelf) Available JBC/2012/6142
Book Book AUM Main Library English Collections Hall 686.221 S918 (Browse Shelf) Available JBC/2012/6142
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686.220285 P964The production manual : 686.220922 D269New illustration with type / 686.221 S918Type rules : 686.221 S918Type rules : 686.224 B858The elements of typographic style / 686.224 R572Font : Classic typefaces for contemporary graphic design /

Includes bibliographical references and index.

"Type Rules explains the technical side of typography and applies it to effective design by covering the history of design along with current trends, methods for customizing fonts, techniques for setting type, common mistakes to avoid, and guidelines for selecting the right type for the job. Building upon the previous edition, the Third Edition offers updated information on current type trends, such as OpenType, font management utilities, font search methods, scaling logos, and interactive typography. An expanded history section, an updated glossary, and new information on software programs such as InDesign CS4 and Quark 8 is also included. The book is fully illustrated throughout with a smart, relevant design"--

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