Includes bibliographical references and index.

"Type Rules explains the technical side of typography and applies it to effective design by covering the history of design along with current trends, methods for customizing fonts, techniques for setting type, common mistakes to avoid, and guidelines for selecting the right type for the job. Building upon the previous edition, the Third Edition offers updated information on current type trends, such as OpenType, font management utilities, font search methods, scaling logos, and interactive typography. An expanded history section, an updated glossary, and new information on software programs such as InDesign CS4 and Quark 8 is also included. The book is fully illustrated throughout with a smart, relevant design"--