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Trust agents : using the web to build influence, improve reputation, and earn trust /

by Brogan, Chris.
Authors: Smith, Julien.%author Published by : Wiley, (Hoboken, N.J. :) Physical details: xiii, 302 p. : ill. ; 23 cm. ISBN: 0470635495 Subject(s): Internet marketing. | Online social networks %Economic aspects. | Social media %Economic aspects. | Social networking %Economic aspects Year: 2010
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.872 B75 (Browse Shelf) Available JBC/2012/6142
Book Book AUM Main Library English Collections Hall 658.872 B75 (Browse Shelf) Available JBC/2012/6142

Includes bibliographical references and index.

Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.

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