//]]>
Item type | Location | Call Number | Status | Notes | Date Due |
---|---|---|---|---|---|
Book | AUM Main Library | 658.872 F678 (Browse Shelf) | Available | JBC/2012/6142 | |
Book | AUM Main Library | 658.872 F678 (Browse Shelf) | Available | JBC/2012/6142 |
658.872 F673Turn clicks into customers : | 658.872 F673Turn clicks into customers : | 658.872 F678Marketing in the age of Google : | 658.872 F678Marketing in the age of Google : | 658.872 F791Social media analytics strategy : | 658.872 G288Online marketing : |
Includes bibliographical references and index.
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
There are no comments for this item.