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Media audiences /

Authors: Gunter, Barrie.%editor | Machin, David,%1966-%editor Series: SAGE benchmarks in communication Published by : SAGE, (London :) Physical details: 4 vol. : ill. ; 25 cm. ISBN: 1847875793 Subject(s): Mass media %Audiences %Cross-cultural studies. | Mass media %Psychological aspects %Cross-cultural studies. | Mass media and culture %Cross-cultural studies. Year: 2009
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library 302.23072 M489 (Browse Shelf) Available JBC/2011/7998
Book Book AUM Main Library 302.23072 M489 (Browse Shelf) Available JBC/2011/7998
Book Book AUM Main Library 302.23072 M489 (Browse Shelf) Available JBC/2011/7998
Book Book AUM Main Library 302.23072 M489 (Browse Shelf) Available JBC/2011/7998

Includes bibliographical references.

v. 1. History of audience study -- v. 2. Measurement of audiences -- v. 3. Aggregated and disaggregated audiences -- v. 4. Audiences and influences.

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