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Item type | Location | Call Number | Status | Notes | Date Due |
---|---|---|---|---|---|
Book | AUM Main Library English Collections Hall | 658.802 H784 (Browse Shelf) | Available | JBC/2011/14004 | |
Book | AUM Main Library English Collections Hall | 658.802 H784 (Browse Shelf) | Available | JBC/2011/14004 |
658.802 H737Marketing planning : | 658.802 H737Marketing planning : | 658.802 H784Marketing strategy and competitive positioning / | 658.802 H784Marketing strategy and competitive positioning / | 658.802 L665Guerrilla marketing goes green : | 658.802 L665Guerrilla marketing goes green : |
Includes bibliographical references and index
Marketing strategy -- Market-led strategic management -- Strategic marketing planning -- Competitive market analysis -- The changing market environment -- Customer analysis -- Competitor analysis -- Understanding the organisational resource base -- Forecasting future demand and market requirements -- Identifying current and future competitive positions -- Segmentation and positioning principles -- Segmentation and positioning research -- Selecting market targets -- Competitive positioning strategies -- Creating sustainable competitive advantage -- Competing through the new marketing mix -- Competing through innovation -- Competing through superior service and customer relationships -- Implementing the strategy -- Strategic customer management -- Strategic alliances and networks -- Strategy implementation and internal marketing -- Corporate social responsibility -- Conclusions -- Twenty-first century marketing.
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