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Marketing management : , knowledge and skills / by Peter, J. Paul. Publication: New York : McGraw-Hill Irwin, 2011 . xviii, 830 p. : 27 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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A preface to marketing management / by Peter, J. Paul. Publication: New York : McGraw-Hill/Irwin, 2011 . xiv, 258 p. : 26 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Essentials of marketing management / by Marshall, Greg W. Publication: New York, NY : McGraw-Hill/Irwin, 2011 . 1 v. (various pagings) : 29 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Basic marketing : , a marketing strategy planning approach / by Perreault, William D. Publication: New York : McGraw-Hill/Irwin, 2011 . xxxix, 746, [41] p. : 29 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Essentials of marketing management / by Lancaster, Geoffrey, Publication: London : Routledge, 2011 . xxv, 524 p. : 26 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Marketing management /   Publication: Harlow, England ; Pearson/Prentice Hall, 2009 . xxxviii, 889 p. : 29 cm. Date:2009 Availability: Copies available: AUM Main Library (2),
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Marketing management : , a value creation process / by Dubois, Pierre-Louis. Publication: Houndmills, Basingstoke, Hampshire ; | New York : Palgrave Macmillan, 2007 . xiv, 466 p. : 26 cm. Date:2007 Availability: Copies available: AUM Main Library (2),
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Marketing management strategies / by Ferrell, O. C. Publication: Australia ; | Mason, Ohio : South-Western Cengage Learning, 2011 . xxiiI, 743 p. : 26 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Introduction to marketing / by Lamb, Charles W. Publication: Mason, OH : South-Western Cengage Learning, 2011 . xxv, 777 p. : 29 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Marketing planning : , a workbook for marketing managers / by Dibb, Sally, Publication: London : South-Western Cengage Learning, 2008 . xxv, 227 p. : 25 cm. Date:2008 Availability: Copies available: AUM Main Library (2),
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Marketing 11/12 : annual editions /   Publication: New York : McGraw-Hill, 2011 . xiv, 153 p. Date:2011 Availability: Copies available: AUM Main Library (2),
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What were they thinking ? : , marketing lessons you can learn from products that flopped / by McMath, Robert M. Publication: New York : Three Rivers Press, 1998 . xvi, 240 p. : Date:1998 Availability: Copies available: AUM Main Library (2),
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Global marketing managemet : , changes, new challenges / by Lee, Kiefer Publication: New York : Oxford University Press, 2009 . viii, 656 p. : Date:2009 Availability: Copies available: AUM Main Library (2),
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Marketing / by Baines, Paul Publication: New York : Oxford University Press, 2008 . xxvii, 859 p. Date:2008 Availability: Copies available: AUM Main Library (3),
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Changing the channel : , 12 easy ways to make millions for your business / by Masterson, Michael, Publication: Hoboken, N.J : Wiley, 2009 . xiv, 285 p. ; 24 cm. Date:2009 Availability: Copies available: AUM Main Library (2),
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Marketing strategy and competitive positioning / by Hooley, Graham J. Publication: Harlow, England : Pearson Education, 2012 . xv, 578 p. : Date:2012 Availability: Copies available: AUM Main Library (2),
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Marketing, a managerial approach / by Cunningham, William Hughes. Publication: Cincinnati, OH : South-Western Pub., 1981 . ix, 662 p. : 24 cm. Date:1981 Availability: Copies available: AUM Main Library (1),
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How to write a marketing plan / by Westwood, John, Publication: London : Kogan Page, 2013 . x, 172 p . : 23 cm Date:2013 Availability: Copies available: AUM Main Library (3),
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Strategic marketing decisions in global markets / by Doole, Isobel, Publication: London : Thomson Learning, 2005 . xxiv, 343 p. : 28 cm. Date:2005 Availability: Copies available: AUM Main Library (3),
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Introduction to marketing / by McDaniel, Carl Publication: Mason, Ohio : Thomson/South-Western, 2006 . xxv, 736 p. : 29 cm. Date:2006 Availability: Copies available: AUM Main Library (3),
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