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Strategic marketing management : a business process approach /

by Moutinho, Luiz
Authors: Southern, Geoff%author Published by : Cengage Learning, (Andover :) Physical details: xxii, 490 p. : col ill. ; 26 cm. ISBN: 1844800008 Subject(s): %Marketing | %Strategic planning. | %Business Mangement Year: 2010
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.8 M934 (Browse Shelf) Available JBC/2011/12360
Book Book AUM Main Library English Collections Hall 658.8 M934 (Browse Shelf) Available JBC/2011/12360

Includes index.

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