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Principles and practice of marketing /

by Blythe, Jim.
Published by : South-Western, Cengage Learning, (Andover :) Physical details: xxi, 744 p. : col. ill. ; 27 cm. ISBN: 1408011476 Subject(s): %Marketing Year: 2009
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.8 B661 (Browse Shelf) Available JBC/2011/12360
Book Book AUM Main Library English Collections Hall 658.8 B661 (Browse Shelf) Available JBC/2011/12360
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658.8 B162Marketing / 658.8 B592The big book of marketing : 658.8 B592The big book of marketing : 658.8 B661Principles and practice of marketing / 658.8 B661Principles and practice of marketing / 658.8 C953Principles of international marketing /

Includes bibliographical references and index.

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