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Item type | Location | Call Number | Status | Notes | Date Due |
---|---|---|---|---|---|
Book | AUM Main Library English Collections Hall | 658.802 H243 (Browse Shelf) | Available | JBC/2011/10740 | |
Book | AUM Main Library English Collections Hall | 658.802 H243 (Browse Shelf) | Available | JBC/2011/10740 |
658.802 F463Marketing strategy masterclass : | 658.802 F553Marketing communications : | 658.802 F553Marketing communications : | 658.802 H243Harvard business essentials : | 658.802 H243Harvard business essentials : | 658.802 H737Marketing planning : |
Includes bibliographical references and index.
Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.
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