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Marketing in the digital age /

by O'Connor, John,
Authors: Galvin, Eamonn.%joint author | O'Connor, John,%1960-%Marketing and information technology. Published by : Financial Times/Prentice Hall, (Harlow, England :) Physical details: xiv, 216 p. : ill. ; 25 cm. ISBN: 0273641956 Subject(s): Internet marketing. Year: 2001
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.84 O183 (Browse Shelf) Available JBC/2011/14165
Book Book AUM Main Library English Collections Hall 658.84 O183 (Browse Shelf) Available JBC/2011/14165

Rev. ed. of: Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. 1997.

Includes bibliographical references and index.

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