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Marketing strategy : text and cases /

by Ferrell, O. C.,
Authors: Hartline, Michael D.,%author. | Hochstein, Bryan,%author. Published by : Cengage, (Boston, MA :) Physical details: xix, 536 p. : ill. ; 28 cm ISBN: 0357516303 Subject(s): Marketing %Management. | Marketing %Management %Case studies. Year: 2022
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.8 F383 (Browse Shelf) Available inv 202300754

Revised edition of the authors's Marketing strategy.

Includes bibliographical references and index.

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