Library of American University of Madaba
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Cause marketing : build your image and bottom line through socially responsible partnerships, programs, and events /
by Marconi, Joe.
Published by : Dearborn Trade Pub., (Chicago, IL :) Physical details: xiii, 223 p. : ill. ; 24 cm. ISBN: 0793152585 Subject(s): Social Marketing. Year: 2002Online Resources:
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library | 658.8 M321 (Browse Shelf) | Available |
Includes bibliographical references (p. 213-214) and index.
Machine generated contents note: 1. Understanding Cause Marketing -- 2. When the Cause Fits the Company -- 3. The Company, the Cause, the Community, and the World 49 -- 4. Damage Control: Responding to Crises Relating to Your Cause -- 5. September 11, 2001 -- 6. The Cause Marketing Casebook -- Philip Morris, ConAgra Foods, Eddie Bauer, Liz Claiborne, Taco -- Bell, Target Stores, Timberland Company, General Mills, UPS, -- Ford Motor Company, Grabber Performance Group, Compaq, -- Mattel, Wal-Mart, and snapshots of other cause marketing cases. -- 7. A Crash Course in Cause Marketing.
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