Library of American University of Madaba
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Information marketing /
by Rowley, J. E.
Published by : Ashgate, (Aldershot, England :) Physical details: xvi, 228 p. : ill. ; 24 cm. ISBN: 0754644138 Subject(s): Information services %Marketing. | Information services industry. Year: 2006Online Resources:
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library | 025.040688 R884 (Browse Shelf) | Available |
Includes bibliographical references and index.
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
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