Includes index.

Introduction -- Getting started with online surveys -- Understanding online surveys -- Steering clear of common terminology confusion -- Trying your hand at online surveys -- Online survey tools you can use -- Building compelling surveys -- Preparing to build your survey -- Developing questions that get responses -- Building a compelling survey -- Exploring different survey types -- Distributing your survey to target audiences -- Preparing to launch your online survey -- Steering clear of spam complaints -- Sending your survey to the masses -- Surveying survey administration -- Analyzing your online survey results -- Diving into your online survey reports -- Daring to get advanced with survey analytics -- Reporting your online survey results -- The part of tens -- Ten ways to increase your response rates -- Ten common survey mistakes to avoid -- Ten online survey best practices.

Online research can be enlightening-- or totally frustrating! Learn what goes into a good survey, where to get the software tools you need, and how to develop questions, interpret the answers, target the audience you need to reach, and analyze your results for meaningful data.