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Marketing research : measurement, method and application in Europe /

by Kent, Raymond A.
Published by : Thomson Learning, (London :) Physical details: xix, 592 p. : ill. ; 28 cm. ISBN: 1844803279 Subject(s): Marketing research. | Marketing research %Europe. Year: 2007
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Item type Location Call Number Status Date Due
Book Book AUM Main Library English Collections Hall 658.83 K371 (Browse Shelf) Available
Book Book AUM Main Library English Collections Hall 658.83 K371 (Browse Shelf) Available
Book Book AUM Main Library English Collections Hall 658.83 K371 (Browse Shelf) Available

Includes bibliographical references and index.

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