Library of American University of Madaba
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Introduction to marketing : theory and practice /
by Palmer, Adrian.
Published by : Oxford University Press, (Oxford :) Physical details: xxiii, 551 p. : ill. ; 25 cm. ISBN: 0199557446 Subject(s): Marketing Year: 2009Online Resources:
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.8 P234 (Browse Shelf) | Available | JBC/2011/10689 | |
| Book |
AUM Main Library English Collections Hall | 658.8 P234 (Browse Shelf) | Available | JBC/2011/10689 |
Includes bibliographical references and indexes.
What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing.
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