Includes bibliographical references (p. 177) and index.

It's a green, green world (the greening of the consumer, profitability of the green movement, what drives the green wave) -- Catalyzing into green: why, and why not? (rising global energy demands, the Chindia Syndrome, Energy security, carbon concerns) -- Mandating growth: creating greener pastures -- Waving the green flag: clean transportation (automobiles, hybrids, EV) -- I wanna soak up the sun! Harnessing the profit power of solar -- Water, water everywhere, nor any drop to drink: sympathizing with the ancient mariner (water investment, power grid) -- Avoiding "grid" lock: the powers that be are going smart (meters) -- Eco-efficient IT: the nerds are turning green (virtualization, saving kilowatts) -- Green plastics: cleaning up society's legacy -- Fill 'er up with biofuels: growing your own octane (ethanol, tax credits) -- Fuel cells and advanced batteries: the rise of pink bunny power (hydrogen, batteries) -- Wind power: harnessing nature's breath -- The new, old green tech: cleaning up coal's act -- Living la vida verde: green buildings, lighting, natural foods, and lifestyles (LEED, LED) -- Building a green portfolio: a green call to arms -- Master list of green companies -- Green investing resources.