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Positioning : , the battle for your mind /
by Ries, Al.
Publication:
New York ; | London : McGraw-Hill, 2001
. viii, 213 p. ;
21 cm.
Date:2001
Availability:
Copies available:
AUM Main Library
(2),
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A genie's wisdom : , a fable of how a CEO learned to be a marketing genius /
by Trout, Jack.
Publication:
Hoboken, N.J. : Wiley, 2003
. viii, 120 p. :
23 cm.
Date:2003
Availability:
Copies available:
AUM Main Library
(1),
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