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Copywriting : , successful writing for design, advertising and marketing /
by Shaw, Mark
Publication:
London : Laurence King, 2009
. 216 p. :
Date:2009
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Consumer behaviour /
by Noel. Hayden
Publication:
Lausanne : AVA Book, 2009
. 175 p. :
Date:2009
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Your marketing sucks /
by Stevens, Mark
Publication:
New York : Three Rivers Press, 2005
. 238 p. :
Date:2005
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Why she buys : , the new strategy for reaching the world's most powerful consumers /
by Brennan, Bridget
Publication:
New York : Crown Business, 2009
. viii, 322 p.
Date:2009
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The McGraw-Hill 36-hour course : , product development /
by Belz, Andrea
Publication:
New York : McGraw-Hill, 2011
. xii, 237 p. :
Date:2011
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Different : escaping the competitive herd /
by Moon, Youngme
Publication:
New York : Crown Business, 2010
. xviii, 268 p. :
Date:2010
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The anatomy of buzz : , real-life lessons in world-of- mouth marketing /
by Rosen, Emanuel
Publication:
New York : Doubleday, 2004
. xvi, 360 p.
Date:2004
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What were they thinking ? : , marketing lessons you can learn from products that flopped /
by McMath, Robert M.
Publication:
New York : Three Rivers Press, 1998
. xvi, 240 p. :
Date:1998
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Rubies in the orchard : , the POM queen's secrets to marketing just about anything /
by Resnick, Lynda
Publication:
New York : Broadway Book, 2010
. xxviii, 211 p. [8] of plates.
Date:2010
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Design for special events : , 500 of the best logs, invitations, and graphics /
Publication:
Beverly, MA : Rockport, 2008
. 319 p. :
Date:2008
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1000 retail graphics : , from signage to logos and everything in-store /
Publication:
Gloucester, Mass : RockPort, 2007
. 320 p. :
Date:2007
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Relationship marketing : , a consumer experience approach /
by Baron, Steve
Publication:
London : Sage, 2010
. 202 p.
Date:2010
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Online marketing : , a customer led approach /
by Gay, Richard
Publication:
New York : Oxford University Press, 2007
. xvii, 538 p.
Date:2007
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(4),
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Marketing /
by Baines, Paul
Publication:
New York : Oxford University Press, 2008
. xxvii, 859 p.
Date:2008
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(3),
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Strategic brand management for B2B markets : , a road map for organizational transformation /
by Sarin, Sharad
Publication:
London : Pesponse, 2010
. xv, 262 p.
Date:2010
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Marketing : a critical textbook /
Publication:
London : Sage, 2011
. vii, 245 p.
Date:2011
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Consumer behavior and culture : , consequent for global and advertising /
by De Mooj, Marieke
Publication:
London : Sage, 2011
. xv, 403 p. :
Date:2011
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Hands-on social marketing : a step-by-step guide to designing change for good /
by Weinreich, Nedra Kline
Publication:
London : Sage, 2011
. 309 p.
Date:2011
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Marketing 3.0 : , from products to customers to the human spirit /
by Kotler, Philip.
Publication:
Hoboken, N.J : Wiley, 2010
. xv, 188 p. :
24 cm.
Date:2010
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Game-based marketing : , inspire customer loyalty through rewards, challenges, and contests /
by Zichermann, Gabe,
Publication:
Hoboken, N.J. : Wiley, 2010
. xviii, 220 p. :
24 cm.
Date:2010
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