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Chaotics : , the business of managing and marketing in the age of turbulence / by Kotler, Philip. Publication: New York : American Management Association, 2009 . xiii, 206 p. : 24 cm. Date:2009 Availability: Copies available: AUM Main Library (2),
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Total relationship marketing / by Gummesson, Evert Publication: Amsterdam : Butterworth-Heinemann, 2008 . xiv, 376 p. : Date:2008 Availability: Copies available: AUM Main Library (2),
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Principles and practice of marketing / by Jobber, David, Publication: London : McGraw-Hill, 2010 . xxx, 946 p. : 25 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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Principles and practice of marketing / by Jobber, David, Publication: London : McGraw-Hill, 2020 . xxx, 831 p. : 25 cm. Date:2020 Availability: Copies available: AUM Main Library (1),
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