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A preface to marketing management /

by Peter, J. Paul.
Authors: Donnelly, James H.%author Published by : McGraw-Hill, (Boston, Mass. :) Physical details: xiv, 254 p. ; ill. : 26 cm. ISBN: 007296216X Subject(s): %Marketing %management Year: 2006
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Item type Location Call Number Status Date Due
Book Book AUM Main Library English Collections Hall 658.8 P478 (Browse Shelf) Available

Includes bibliographical references (p. 239-245) and index.

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