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The one to one manager : , real-world lessons in customer relationship management /
by Peppers, Don
Publication:
New York : Currency and Doubleday, 2000
. xvii, 268 p.
Date:2000
Availability:
Copies available:
AUM Main Library
(2),
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The one to one fieldbook : , the complete toolkit for implementing a 1 to 1 marketing program /
by Peppers, Don
Publication:
New York : Currency Book, 1999
. xxiv, 406 p. :
Date:1999
Availability:
Copies available:
AUM Main Library
(2),
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Beyond listening : , learning the secret language of focus groups /
by Goebert, Bonnie.
Publication:
New York : Wiley, 2002
. xvi, 224 p. ;
24 cm.
Date:2002
Availability:
Copies available:
AUM Main Library
(3),
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