//]]>
Item type | Location | Call Number | Status | Notes | Date Due |
---|---|---|---|---|---|
Book | AUM Main Library English Collections Hall | 658.8 P388 (Browse Shelf) | Available | JBC/2011/10770 | |
Book | AUM Main Library English Collections Hall | 658.8 P388 (Browse Shelf) | Available | JBC/2011/10770 |
Includes bibliographical references and indexes.
Essentials of marketing management. Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plans.
There are no comments for this item.