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Marketing management : a value creation process /

by Dubois, Pierre-Louis.
Authors: Jolibert, Alain.%joint author | Muhlbacher, Hans,%1949-%joint author Published by : Palgrave Macmillan, (Houndmills, Basingstoke, Hampshire ; | New York :) Physical details: xiv, 466 p. : ill. ; 26 cm. ISBN: 0333773195 Subject(s): %Marketing %management Year: 2007
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.8 D815 (Browse Shelf) Available JBC/2011/11339
Book Book AUM Main Library English Collections Hall 658.8 D815 (Browse Shelf) Available JBC/2011/11339

Includes bibliographical references and index.

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