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Item type | Location | Call Number | Status | Notes | Date Due |
---|---|---|---|---|---|
Book | AUM Main Library English Collections Hall | 658.8 Z48 (Browse Shelf) | Available | JBC/2011/10695 | |
Book | AUM Main Library English Collections Hall | 658.8 Z48 (Browse Shelf) | Available | JBC/2011/10695 |
658.8 W424Hands-on social marketing : a step-by-step guide to designing change for good / | 658.8 W799Services marketing : | 658.8 Z48Services marketing : | 658.8 Z48Services marketing : | 658.80019 R711Neuromarketing : | 658.800285467 C851E-selling : |
Includes bibliographical references and index.
This textbook provides a comprehensive review and analysis of services marketing issues, practice and strategy. Customer behaviour, expectations and perceptions are discussed early on in the text to form the basis for understanding services marketing strategy later on, and the managerial content is framed by the GAPS model.
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