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Marketing strategy : a decision-focused approach /

Authors: Walker, Orville C.%author Series: McGraw-Hill/Irwin series in marketing. Published by : McGraw-Hill Irwin, (Boston, MA :) Physical details: xx, 352 p. : ill. ; 26 cm. ISBN: 0072961902 Subject(s): Marketing %Management. Year: 2011
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.8 M358 (Browse Shelf) Available JBC/2011/10695
Book Book AUM Main Library English Collections Hall 658.8 M358 (Browse Shelf) Available JBC/2011/10695
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658.8 M345Marketing / 658.8 M345Marketing : a critical textbook / 658.8 M345Marketing : a critical textbook / 658.8 M358Marketing strategy : 658.8 M358Marketing strategy : 658.8 M363Essentials of marketing management /

Includes bibliographical references and indexes.

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