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Idea generation /

by Leonard, Neil.
Authors: %Ambrose, Gavin,%author. Series: Basics graphic design ; . 03 Published by : AVA Academia, (Lausanne :) Physical details: 192 p. : ill. (chiefly col.) ; 23 cm. ISBN: 2940411816 Subject(s): Graphic design (Typography) | Graphic arts. Year: 2013
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Item type Location Call Number Status Date Due
Book Book AUM Main Library English Collections Hall 741.6 L581 (Browse Shelf) Available
Book Book AUM Main Library English Collections Hall 741.6 L581 (Browse Shelf) Available

1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas.

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