Library of American University of Madaba
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Strategic marketing decisions in global markets /
by Doole, Isobel,
Authors: Lowe, Robin,%1945-%author Published by : Thomson Learning, (London :) Physical details: xxiv, 343 p. : col. ill. ; 28 cm. ISBN: 184480142X Subject(s): Strategic planning. | %Marketing %management Year: 2005
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.802 D691 (Browse Shelf) | Available | |
| Book |
AUM Main Library English Collections Hall | 658.802 D691 (Browse Shelf) | Available | |
| Book |
AUM Main Library English Collections Hall | 658.802 D691 (Browse Shelf) | Available |
Includes bibliographical references and index.
The focus of this text is on strategic management decision making in a global context. Topics covered include an organisation's competitive market position in relation to investment decisions, the changing bases of competitive advantage, and the role of brands.
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