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Basic marketing research /

by Churchill, Gilbert A.
Authors: Brown, Tom J.%author Published by : Thomson/South Western, (Mason, OH :) Physical details: xxv, 593 p. : ill. ; 28 cm. ISBN: 0324361025 Subject(s): Marketing research. Year: 2007
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Item type Location Call Number Status Date Due
Book Book AUM Main Library English Collections Hall 658.83 C563 (Browse Shelf) Available

Includes bibliographical references and index.

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