The effect of information technology (IT) capabilities and customer relationship management (CRM) on marketing performance : an empirical study on commercial Jordanian banks in Amman /

by Sirbil, Mariam

Authors: Al-Rubaiee, Laith%supervisor Published by : [s.n], (Amman :) Physical details: xii, 108 leaves. Subject(s): Commercial banks | %Marketing | %Information technology. | %Customers | Jordan Year: 2012

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Item type	Location	Call Number	Status	Date Due
Theses	AUM Main Library	TH 332.120285 S619 (Browse Shelf)	Not for loan

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Thesis (M. A. Business Administration)-- Meddle East University (Amman, Jordan), Faculty of Business, 2012.

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The effect of information technology (IT) capabilities and customer relationship management (CRM) on marketing performance : an empirical study on commercial Jordanian banks in Amman /

by Sirbil, Mariam

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