Library Of American University Of Madaba
Branding television /
by Johnson, Catherine.
Series: Comedia Published by : Routledge, (Abingdon, Oxon, England :) Physical details: xvii, 197 p.; 25 cm. ISBN: 0415548438 Subject(s): Television broadcasting %United States. | Television broadcasting %Great Britain %History. | Branding (Marketing) %United States. | Branding (Marketing) %Great Britain. Year: 2012| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 384.550688 H569 (Browse Shelf) | Available | JBC/2011/15933 |
Browsing AUM Main Library Shelves, Shelving Location: English Collections Hall Close Shelf Browser
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| 384.55 S553America through the eyes of China and India : | 384.55 S912World television from global to local / | 384.5502854678 H677Why IPTV? : interctivity, technologies and services / | 384.550688 H569Branding television / | 384.550941 H572Network nations : | 384.5509730905 B573Beyond prime time : |
Includes bibliographical references and index.
Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?
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