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Graphic design history : a critical guide /

by Drucker, Johanna,
Authors: McVarish, Emily. Published by : Pearson Education, (Upper Saddle River, N.J :) Physical details: xxix, 386 p. : ill. (mostly col.) ; 28 cm. ISBN: 0205219462 Subject(s): Graphic arts %History. | Art and society %History. Year: 2013
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Book Book AUM Main Library English Collections Hall 741.609 D794 (Browse Shelf) Available 503

Includes bibliographical references (p. 367-374) and index.

From prehistory to early writing -- Classical literacy -- Medieval letterforms and book formats -- Renaissance design: standardization and modularization in print -- Modern typography and the creation of the public sphere -- The graphic effects of industrial production -- Mass mediation -- Formations of the modern movement -- Innovation and persuasion -- The culture of consumption -- Public interest campaigns and information design -- Corporate identities and international style -- Pop and protest -- Postmodernism in design -- Digital design -- Graphic design and globalization.

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