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Item type | Location | Call Number | Status | Notes | Date Due |
---|---|---|---|---|---|
Book | AUM Main Library English Collections Hall | 658.83 H153 (Browse Shelf) | Available | inv 202300009 |
658.83 C542Marketing research / | 658.83 C563Basic marketing research / | 658.83 E786Essentials of marketing research / | 658.83 H153Essentials of marketing analytics/ | 658.83 K371Marketing research : | 658.83 K371Marketing research : |
Includes index.
"We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the master's level. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, artificial intelligence, and many other recent developments. We believe this book will become the premier source for new and essential knowledge in data analytics, particularly for situations related to marketing decision making that can benefit from marketing analytics, which is likely 80 percent of all challenges faced by organizations"--
Ages 18+ McGraw Hill Education
Grades 10-12 McGraw Hill Education
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