Library Of American University Of Madaba
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Principles and Practice of Marketing /
by Jobber, David
Authors: Ellis-Chadwick, Fiona,%author Published by : McGraw-Hill Education (UK), (London :) Physical details: xxviii, 907 p. ; 26 cm. ISBN: 1526849534 Subject(s): Marketing | Marketing Strategies | Digital Marketing | Brand Management | Sustainability & Ethics in Marketing Year: 2024
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.8 J627 (Browse Shelf) | Available | 202500085 |
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| 658.8 J627Principles and practice of marketing / | 658.8 J627Principles and practice of marketing / | 658.8 J627Principles and practice of marketing / | 658.8 J627Principles and Practice of Marketing / | 658.8 K215Principles of contemporary marketing / | 658.8 K215Principles of contemporary marketing / |
Includes bibliographical references and index.
The 10th edition provides a comprehensive introduction to marketing principles, strategies, and practices, covering topics such as digital marketing, sustainability, ethics, diversity, and case studies from companies like McDonald's, Netflix, and Chipotle.
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