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Sport marketing /

by Mullin, Bernard James.
Authors: Hardy, Stephen,%1948-%joint author | Sutton, William Anthony,%1951-%joint author Published by : Human Kinetics, (Champaign, IL :) Physical details: xii, 539 p. : ill. ; 29 cm. ISBN: 0736060529 Subject(s): Sports %Marketing. Year: 2007
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Includes bibliographical references (p. 501-522) and index.

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