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Services marketing : concepts, strategies, & cases /

by Hoffman, K. Douglas.
Authors: Bateson, John E. G.%joint author Published by : South-Western, (Australia :) Physical details: xv, 468 p. : ill. ; 27 cm. ISBN: 0538476451 Subject(s): Service industries %Marketing. Year: 2011
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.8 H644 (Browse Shelf) Available JBC/2011/14338
Book Book AUM Main Library English Collections Hall 658.8 H644 (Browse Shelf) Available JBC/2011/14338

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