Library of American University of Madaba
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Brand-driven innovation : strategies for development and design : required reading range model reader /
by Abbing, Erik Roscan
Published by : AVA Academia, (Lausanne : ) Physical details: 208 p. : col. ill. ISBN: 294041128X Subject(s): Branding (Marketing) | Brand name products. %Design | Organizational change. Year: 2010
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.4063 A124 (Browse Shelf) | Available | JBC/2011/8895 | |
| Book |
AUM Main Library English Collections Hall | 658.4063 A124 (Browse Shelf) | Available | JBC/2011/8895 |
Browsing AUM Main Library Shelves, Shelving Location: English Collections Hall Close Shelf Browser
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| 658.4062 S974Creativity : | 658.4062 S974Creativity : | 658.4062 S974Creativity : | 658.4063 A124Brand-driven innovation : | 658.4063 A124Brand-driven innovation : | 658.4063 A474Changing organizational culture : |
Includes bibliographical references and index
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