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Item type | Location | Call Number | Status | Notes | Date Due |
---|---|---|---|---|---|
Book | AUM Main Library | 659 W746 (Browse Shelf) | Available | JBC/2011/11041 | |
Book | AUM Main Library | 659 W746 (Browse Shelf) | Available | JBC/2011/11041 |
659 A244Advertising worldwide : | 659 K197The media handbook : | 659 W746Global advertising, attitudes and audiences / | 659 W746Global advertising, attitudes and audiences / | 659.1 A244The advertising handbook / | 659.1 A244The advertising handbook / |
Includes bibliographical references and index.
Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding.
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