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Game-based marketing : inspire customer loyalty through rewards, challenges, and contests /
by Zichermann, Gabe,
Authors: Linder, Joselin.%author Published by : Wiley, (Hoboken, N.J. :) Physical details: xviii, 220 p. : ill. ; 24 cm. ISBN: 0470562234 Subject(s): Customer loyalty programs. | Customer loyalty. | Marketing Year: 2010
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library | 658.812 Z64 (Browse Shelf) | Available | JBC/2012/6142 | |
| Book |
AUM Main Library | 658.812 Z64 (Browse Shelf) | Available | JBC/2012/6142 |
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| 658.812 W527Customer knowledge management: | 658.812 W527Customer knowledge management: | 658.812 Z64Game-based marketing : | 658.812 Z64Game-based marketing : | 658.816 A552Free : how today's smartest business profit by giving something for nothing / | 658.816 A552Free : how today's smartest business profit by giving something for nothing / |
Includes bibliographical references and index.
Foreword / Robin Kent -- Introduction -- The argument for loyalty -- Passive play -- Social networks and leaderboards -- Funware mechanics: point and beyond -- Prizes and games of chance -- The ultimate funware: frequent flyer programs -- Know thy player -- The future of gamers: Generation G -- Motivationing sales with funware: getting employees into the game -- Everyone wins: games in your business.
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