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Item type | Location | Call Number | Status | Notes | Date Due |
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AUM Main Library | 658.816 B167 (Browse Shelf) | Available | JBC/2012/6142 | |
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AUM Main Library | 658.816 B167 (Browse Shelf) | Available | JBC/2012/6142 |
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658.812 Z64Game-based marketing : | 658.816 A552Free : how today's smartest business profit by giving something for nothing / | 658.816 A552Free : how today's smartest business profit by giving something for nothing / | 658.816 B167The price advantage / | 658.816 B167The price advantage / | 658.816 S269Pricing strategy : |
Includes bibliographical references and index.
Introduction -- Components of pricing excellence -- Transactions -- Customer value -- Market strategy -- Pricing infrastructure -- Postmerger pricing -- Price wars -- Legal degrees of freedom -- Lifecycle pricing -- Pricing architecture -- Complexity management -- Tailored value -- Software and information products -- Pricing transformation -- The Monnarch battery case.
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