Library of American University of Madaba
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Services marketing : people, technology, strategy /
by Lovelock, Christopher H.
Authors: Wirtz, Jochen.%author Published by : Pearson, (Boston, MA :) Physical details: 248 p. : ill., map ; 29 cm. ISBN: 0136118747 Subject(s): Marketing %Management. | Professions %Marketing. | Service industries %Marketing. | Customer services %Marketing. Year: 2011
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.8 L588 (Browse Shelf) | Available | JBC/2011/14004 | |
| Book |
AUM Main Library English Collections Hall | 658.8 L588 (Browse Shelf) | Available | JBC/2011/14004 |
Includes bibliographical references and indexes.
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