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Brand management : a theoretical and practical approach /
by Riezebos, Rik
Authors: Kist, Bas%author | Kootstra, Gert%author Published by : Pearson Education, (Harlow, England :) Physical details: xvi, 331 p. : ill. ; 25 cm. ISBN: 0273655051 Subject(s): %Product management. | Management and Business Studies Year: 2003
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.827 R564 (Browse Shelf) | Available | JBC/2011/14004 | |
| Book |
AUM Main Library English Collections Hall | 658.827 R564 (Browse Shelf) | Available | JBC/2011/14004 |
Browsing AUM Main Library Shelves, Shelving Location: English Collections Hall Close Shelf Browser
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| 658.827 N493The brand gap : | 658.827 N493Zag : the number-one strategy of high-performance brands : | 658.827 P957Brand manners : | 658.827 R564Brand management : | 658.827 R564Brand management : | 658.827 S245Strategic brand management for B2B markets : |
Includes bibliographical references and index.
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