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Memorable customer experiences : a research anthology /

Authors: Lindgreen, Adam.%editor | Beverland, Michael B.%editor | %Vanhamme, Joelle.%editor Published by : Gower, (Farnham, England ; | Burlington, VT :) Physical details: xx, 295 p. : ill. ; 25 cm. ISBN: 0566088681 Subject(s): Relationship marketing. | Consumer satisfaction %Evaluation. | Marketing research. Year: 2009
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library 658.8343 M457 (Browse Shelf) Available JBC/2011/10730
Book Book AUM Main Library 658.8343 M457 (Browse Shelf) Available JBC/2011/10730

Includes bibliographical references and index.

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