Library of American University of Madaba
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The price advantage /
by Baker, Walter L.
Authors: Marn, Michael V.%author | Zawada, Craig C.%author Series: Wiley finance series Published by : Wiley, (Hoboken, N.J :) Physical details: xviii, 366 p. : ill. ; 24 cm. ISBN: 0470481773 Subject(s): Pricing. Year: 2010Online Resources:
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library | 658.816 B167 (Browse Shelf) | Available | JBC/2012/6142 | |
| Book |
AUM Main Library | 658.816 B167 (Browse Shelf) | Available | JBC/2012/6142 |
Includes bibliographical references and index.
Introduction -- Components of pricing excellence -- Transactions -- Customer value -- Market strategy -- Pricing infrastructure -- Postmerger pricing -- Price wars -- Legal degrees of freedom -- Lifecycle pricing -- Pricing architecture -- Complexity management -- Tailored value -- Software and information products -- Pricing transformation -- The Monnarch battery case.
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