Library of American University of Madaba
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The principles of Islamic marketing /
by Alserhan, Baker Ahmad.
Published by : Gower, (Burlington, VT :) Physical details: xiiii, 204 p. ; 25 cm. ISBN: 056608922X Subject(s): Markets %Islamic countries. | Islamic countries %Commerce. Year: 2011
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library | 658.80088297 A461 (Browse Shelf) | Available | JBC/2011/10730 | |
| Book |
AUM Main Library | 658.80088297 A461 (Browse Shelf) | Available | JBC/2011/10730 |
Includes index.
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
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