Library of American University of Madaba
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E-business and e-commerce management : strategy, implementation and practice /
by Chaffey, Dave,
Published by : Prentice Hall, (Harlow, England :) Physical details: xli, 733 p. : ill. ; 24 cm. ISBN: 0273752014 Subject(s): Electronic commerce. | Business enterprises %Computer networks. Year: 2011
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.872 C472 (Browse Shelf) | Available | JBC/2011/14004 | |
| Book |
AUM Main Library English Collections Hall | 658.872 C472 (Browse Shelf) | Available | JBC/2011/14004 |
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
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