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Healthcare relationship marketing : strategy, design and measurement /

by Haimowitz, Ira J.
Published by : Ashgate, (Burlington, VT :) Physical details: xxi, 237 p. : ill. ; 25 cm. ISBN: 0566092174 Subject(s): Drugs %Marketing. | Relationship marketing. | Pharmaceutical industry. Year: 2010
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library 615.10688 H35 (Browse Shelf) Available JBC/2011/10730
Book Book AUM Main Library 615.10688 H35 (Browse Shelf) Available JBC/2011/10730

Includes bibliographical references and index.

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