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Basic marketing : a marketing strategy planning approach /

by Perreault, William D.
Authors: Cannon, Joseph P.,%Ph. D.%joint author | McCarthy, E. Jerome%(Edmund Jerome)%joint author Published by : McGraw-Hill/Irwin, (New York :) Physical details: xxxix, 746, [41] p. : ill. (some col.) ; 29 cm. ISBN: 0071221107 Subject(s): %Marketing %management Year: 2011
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.8 M369 (Browse Shelf) Available JBC/2011/10695
Book Book AUM Main Library English Collections Hall 658.8 M369 (Browse Shelf) Available JBC/2011/10695

Includes bibliographical references and indexes.

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